Proportionate Response

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  Scottish brewery BrewDog launched a new product last July, a beer with a potent 18.2 alcohol percentage, billed as Britains strongest. But rather than congratulating them, certain 'health campaigners'  heaped criticism:

"It is utterly irresponsible to bring out a beer which is so strong at a time when Scotland is facing unprecedented levels of alcohol-related health and social harm.

and

"Glamorising the strength of beer, or any alcoholic drink, will not deter people from drinking heavily or help alleviate the country's irresponsible binge-drinking culture.

"On the contrary, the notion of binge-drinking is to get drunk quick, so surely this beer will help people on their way? In fact, if a woman were to drink a bottle of this beer, she would be technically binge-drinking."

also

"A high alcohol percentage content is equally damaging as drinking vast quantities and I think we want to see a lot of drink producers being much more responsible about that.
BrewDog's just-so response? A new beer with a miniscule 1.1 alcohol percentage, named Nanny State.
 

 

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This page contains a single entry by published on October 5, 2009 12:21 PM.

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